Digital Curation – 23 September 2014

Digital Curation – 19 September 2014

Digital Curation – 16 September 2014

Digital Curation – 12 September 2014

Digital Curation – 9 September 2014

Digital Curation – 5 September 2014

Digital Curation – 3 September 2014

Digital Curation – 28 August 2014

Digital Curation – 27 August 2014

  • Content Marketers: Start Giving a Damn About Your Content
    Jake Athey is the Marketing Manager for Widen Enterprises. The internet is ballooning with fluff, and bad content marketing is to blame. In our obsession with “engaging” our “audience” in “real-time” with “targeted content” that goes “viral,” we are driving people insane. The deep feeling of disappointment and nausea that comes when you fall for click-bait and regret your decision? Let’s call it “click-flu.” Marketers create content because they want people to care about their brand, but giving people click-flu does the opposite. Failing to meet someone’s expectation is a terrible first impression. The Web is being diluted by crappy content…

    This story continues at The Next Web

    The post Stop giving people the ‘click-flu’: When to start giving a damn about your content appeared first on The Next Web.

    via The Next Web

  • Google Wins Round Against German Publishers, Who Vow To Fight On
    via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • Journalism is doing just fine, thanks — it’s mass-media business models that are ailing — Tech News and Analysis
    Some argue that the rise of the internet has destroyed — or severely crippled — journalism, but all it has really done is disrupted traditional mass-media business models. Journalism itself has never been healthier, and new players are finding new models

    Journalism is doing just fine, thanks — it’s mass-media business models that are ailing originally published by Gigaom, © copyright 2014.

    Continue reading…

    via Gigaom

Digital Curation – 26 August 2014

Digital Curation – 25 August 2014

Digital Curation – 22 August 2014

  • Content Recommendation Revolt; Google’s Global App Promotion Ads
    Here’s today’s news round-up… Want it by email? Sign-up here. Recommendation Backlash Outbrain and Taboola, content recommendation companies and direct competitors, are both battling some negative perceptions from the public, Fortune reported Wednesday. Publishers stand to earn a lot through Taboola and Outbrain’s services, as do advertisers – on the order of hundreds of […] via AdExchanger: News and Views on Data-Driven Digital Advertising
  • How FT is experimenting with aggregation service | Media news
    FT Antenna gathers content from Twitter to keep FT readers up to date with the latest top stories on social media
    via News from

Digital Curation – 21 August 2014

  • Google Dropping Review Shadow Box in Serp and Going Directly to Plus? | Understanding Google Places & Local Search
    Yesterday while doing training I noticed that Google was dropping the review shadow box from the main search results and taking users directly to the business Plus page.  Today others are noticing this as well. Nicolai Helling pointed the new behavior out on G+. As Nicolai mentioned and I agree this change “seems to be preparatory to release […]

    Related posts:

    Google Review Snippets – Hall of Shame Favorites

    Why the Local Carousel Make Local Branded AdWords More Important

    Google Local SERP Results Change Again

    via Understanding Google Places & Local Search

Digital Curation – 20 August 2014

  • Agencies under attack: How the middle man must evolve –
    I’m a traditionally trained journalist. That is to say, I understand what it is to constantly be asked, "Are you obsolete?"

    On my most time-pressed days, the answer is usually, "Yes. Yes, I am." Followed by a quiet sigh. But if you catch me on one of my more patient and time-permitting days, that answer might be followed by a lengthy "but…"

    Journalists, like the publishers that employ them, find themselves in an "adapt or die" situation these days. What we once were — even just five years ago — is not what we are today. (At least, not if we’re being honest with ourselves.) Our value has changed. It’s still there — but you have to know where to look and how to channel it. Our traditional role in society is, in fact, obsolete.

    Journalists are not the only ones. The ad agency world faces many of the same threats — both perceived and real — in the evolving media landscape. Agency value is being challenged, tested, and debated. It’s still there. But do you know where to look and how to channel it?

    In an effort to better understand today’s agency value — and perhaps justify my own — I reached out to industry leaders at agencies, brands, and other entities to get their perspectives on the greatest threats to today’s agencies and how they can be combatted (if they can at all). Opinions varied, but no one denied the need for a transformation in the traditional agency model and mindset. Let’s take a look at a few of the themes that emerged.

    view full article | Add a comment

    via iMedia Connection: All Feed

  • If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now — Tech News and Analysis
    Many media outlets have figured out that they need to focus on mobile, but for the most part their apps fail to take advantage of the smartphone’s potential, and if they aren’t careful Google will get there before they do

    If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now originally published by Gigaom, © copyright 2014.

    Continue reading….

    via Gigaom

Digital Curation – 19 August 2014

  • Google on Finding Entities: A Tale of Two Michael Jacksons
    I’ve been saying for at least a couple of years that Google’s local search is a proof of concept for the search giant to use on how to find and understand entities. With local search, Google goes out and looks for a mention of a business on the Web, especially when it it accompanied by […]

    The post Google on Finding Entities: A Tale of Two Michael Jacksons appeared first on SEO by the Sea.

    via SEO by the Sea

  • Google Targets Two European Link Networks Yesterday Morning
    via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • Mobile traffic surpasses desktop for top UK publishers – Digiday
    The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices.

    The post Mobile traffic surpasses desktop for top UK publishers appeared first on Digiday.

    via Digiday

  • The newest important person in newsrooms: audience-development czars – Digiday
    As The New York Times plays catch-up in audience development, other news outlets already have their own dedicated executives.

    The post The newest important person in newsrooms: audience-development czars appeared first on Digiday.

    via Digiday

Digital Curation – 12 August 2014

  • Smartphones, tablets or TV: How do we consume media in 2014? | Econsultancy
    via Posts from the Econsultancy blog
  • Gartner: PC Is Dying, So Chromebook Sales Will Shoot Up – Business Insider
    Research firm Gartner says Chromebook sales will reach 14.4 million units by 2017, nearly tripling the current market size. And part of the reason for that growth is the slowing PC market.

    "Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014," Isabelle Durand, principal analyst at Gartner, wrote in a new report published Monday. "Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities.”

    Most of the Chromebook sales last year came from the education sector, the report noted, accounting for almost 85% of total sales. Also, 82% of its customers were from North America, showing there’s plenty of opportunities outside of the U.S.

    The report also said Chromebooks could see a huge bump in enterprise demand, as it functions well in specific business settings, such as in banking, financial services, and real estate. Its cloud-based software encourages more collaboration, content sharing, and data analysis, making it more appealing to businesses, the report said.

    "By adopting Chromebooks and cloud computing, businesses can benefit; they can shift their focus from managing devices to managing something much more important — their data,” Durand wrote.

    Samsung is by far the leader in Chromebook sales, accounting for 64.9% of the market globally. Acer had the second-highest market share at 21.4%, followed by HP and Lenovo, which each owned 6.8% and 6.7% of the market, respectively.

    Despite its positive outlook, Durand said Chromebooks will need another five years to reach a wider audience, and get out of the niche market. It’s up to the manufacturers to come up with better features and products that really meet the needs of consumers, the report concluded.

    “Making a competitive Chromebook is not just a matter of hardware and price; what is most important is to show how the device’s cloud-based architecture provides genuine advantages to users," Durand said.

    Chromebooks are continuing to grow in popularity for their low cost and simple maintenance. 

    In its latest earnings call, Google said it sold more than 1 million Chromebooks in the last quarter alone. That’s a huge increase from 2013, when it sold 2.1 million units all year. 

    It was also the best-selling laptop on Amazon during the last holiday season. However, Google’s not making any money off Chromebook sales because they’re giving vendors the Chrome operating system for free. 

    Join the conversation about this story »

    via Tech

Digital Curation – 8 August 2014

  • Gmail Unsubscribe Button – Business Insider
    Google just officially rolled out a new Gmail format that makes it extremely simple to unsubscribe from email lists you no longer want to be part of.

    Instead of scrolling through an entire message, hunting for the unsubscribe link, you’ll be able to de-clutter your inbox in half-a-second by pushing the "Unsubscribe" button right at the top of the email. 

    Lest email marketers start panicking, Google makes a point to ensure this new button is going to be good for them, too. 

    "Making the unsubscribe option easy to find is a win for everyone," Google writes. "For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link."

    When a legitimate company that sends a lot of updates, like Groupon, gets too many of its messages marked as spam because users don’t want the emails anymore but can’t figure out how to unsubscribe, it can cause Google to classify that sender as a spammer. Getting marked as a spammer causes all sorts of delivery issues for the sender. 



    (H/T The Next Web)

    SEE ALSO: A Startup That Wants You To Ditch Waiting Rooms Forever Just Raised $21 Million

    Join the conversation about this story »

    via Tech

  • SEO plugin Chrome Firefox – iCrossing
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the …
    Continue reading… via
  • Consumer trust in branded content on a par with editorial – Blogs & Content – BizReport
    Do consumers trust branded content more, or less, than they trust content from brands? According to Vibrant Media’s latest research, there is not a lot in it. via BizReport
  • Native May Sink Before It Sails
    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Last December, the Interactive Advertising Bureau (IAB) released a native advertising playbook to establish a common framework for the industry. Since then, native has become […] via AdExchanger: News and Views on Data-Driven Digital Advertising
  • Why brands should care about Pinterest in 5 charts | Digiday
    Pinterest users spend more on average than Facebook users, and other reasons why brands should be interested in Pinterest’s ad products.

    The post Why brands should care about Pinterest in 5 charts appeared first on Digiday.

    via Digiday

  • Publishers try crazy idea: fewer ads, higher pricing | Digiday
    If you think you’re seeing fewer ads while browsing publisher sites, it’s not your imagination. It may seem crazy for publishers to say no to any revenue, but here’s why some are cutting the amount of ad inventory on their sites.

    The post Publishers try crazy idea: fewer ads, higher pricing appeared first on Digiday.

    via Digiday

  • France's Web Users Look Forward to More Connected Devices – eMarketer
    Three-quarters of web users in France are aware of innovations such as smart watches, in-car access to mobile apps and connecting household facilities to the internet. Among those who know about connected devices, intent to purchase is encouraging, especially when it comes to connected homes. via eMarketer Articles and Newsroom Posts

Digital Curation – 6 August 2014

Digital Curation – 25 July 2014

  • Digital Publishing: Having a Powerful Impact on the Next Generation | ClickZ
    As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce?

    via ClickZ Experts

  • Google Showing Less Video Snippets – SEW
    If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google’s search results.

    via Search Engine Watch

  • No silver bullets — BuzzMachine
    Lewis DVorkin performed a miracle with Forbes … almost. He almost rescued a dying brand, almost helped get it sold to a new owner, and almost rescued the Forbes family and its no-doubt-regretful investor Elevation Partners. I respect Lewis’ inventiveness and innovation. He has done the best he could with the brand he had. But […] via BuzzMachine
  • Google's Matt Cutts: Link Building Is Sweat Plus Creativity
    via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • TV / Vidéo : les lignes se brouillent de plus en plus, YouTube domine | Meta-media | La révolution de l'information
    Par Barbara Chazelle, France Télévisions, Directions Stratégie et Prospective Plateformes en ligne et TV traditionnelles sont plus ou moins mis au même niveau par le public qui ne jure plus que par l’offre vidéo. Seules comptent désormais la richesse de l’offre et la facilité d’y accéder. Voici en gros les… via Meta-media | La révolution de l’information
  • The most overrated platforms for mobile marketing –
    Trying to generate buzz around your business? It’s natural to think the more exposure you receive, the better. However, knowing how to communicate to your customers will help make your brand sticky and complete. Since you need to focus your communication, tread delicately in these waters.


    With Instagram, you post a picture and customers "like" your pictures or follow you. Therefore, they will like your brand and buy your products. Where it gets tricky is in order for customers to see your picture, you need a mix of followers and hashtags. There’s no way to deep link your picture to your product unless you put a link in the description. Therefore, direct sales are more difficult. 

    And, just because your pictures have a lot of hearts, doesn’t mean you’ll increase in Google searches (similar to Facebook "likes").  You have to work just as hard to end up in more Google search results.

    Instagram does not have a "share" function — whereas with the other platforms, customers can share the company’s posts across their networks, spreading that company’s brand much farther. Here, Instagram posts almost go "dead" after a few hours of customers seeing them. The choice for the customers sits at "like" or keep scrolling, and there’s not a clear call-to-action for a conversion to buy.

    Finally, you run the risk of your products/posts on Instagram being muddled with start-up shops of people looking to use Instagram as a classier eBay. People will "heart" your product, but unless they truly like it, they won’t visit your profile and will just keep scrolling.

    view full article | Add a comment

    via iMedia Connection: All Feed

  • Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC – prUS25008314
    The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the IDC Worldwide Quarterly Tablet Tracker. via idcpressreleases
  • How readers feel about native ads in 4 charts | Digiday
    Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights into how readers perceive the native adsthat publishers are so enamored of. Turns out, it’s a bit of a mixed bag.

    The post How readers feel about native ads in 4 charts appeared first on Digiday.

    via Digiday

Digital Curation – 18 July 2014

Digital Curation – 26 June 2014

  • Google Adds One-Click Music App Integration – SEW
    Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.

    via Search Engine Watch

  • Google Streamlines Google+ Authorship Details
    Authorship in Google search results is one of the primary reasons that many in the media are on Google+. The ability to put your name and face next to articles that you wrote — as shown below — is seen as an opportunity to get more traffic from search results. Not for much longer. Google is removing images from authorship, though search results will still include the name of the author and a link to their Google+ profile. Another detail being removed is the number of circles an author is in, Search Engine Land notes – perhaps because it is an indicator few writers use Google+? Google’s…This story continues at The Next Web

    via The Next Web

Digital Curation – 18 June 2014

  • Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
    via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • One publisher's take: Viewability is not ready for prime time | Digiday
    Viewability in its current form needs to mature before it is fully embraced as a buying requirement. Regardless of vendor, whether accredited or not, viewability is not ready for primetime. Publishers with clean, above-the-fold inventory are getting penalized and not paid for legitimate ads running in-view.

    The post One publisher’s take: Viewability is not ready for prime time appeared first on Digiday.

    via Digiday

  • How To Advertise To Millennial Males – Business Insider
    This post is sponsored by YuMe.

    Young men between the ages of 18-24 go through a lot of changes — college, getting a job, doing their own laundry, etc. But in the last few years, they’ve started changing in a new way: They’re watching less traditional TV. This means advertisers trying to reach millennial males should consider complementing their TV buys by extending their ad campaigns to multiple digital screens.

    According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 

    Check out the "shift happens" infographic below to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

    Find out more about Sponsor Posts.

    SEE ALSO: INFOGRAPHIC: Millennials Watch Way More Video Than Anyone Else — But Not On TV

    SEE ALSO: INFOGRAPHIC: Where And How People Watch Video On Their Tablets

    Join the conversation about this story »

    via Tech

Digital Curation – 13 June 2014

  • Panda 4.0: Redefining Site Authority
    via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • Google Set To Release Another 'Spammy Query' Update Today
    A new post from BAZINGA!

    The post Google Set To Release Another ‘Spammy Query’ Update Today appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.

    via UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

Digital Curation – 12 June 2014

  • 5 lessons marketers can learn from Millennial women –
    Tech-native, entitled, collaborative, distracted, and loyal are just some of the words that come to mind when describing Millennials — arguably the most studied generation to date. Usually defined as people born between 1980 and 1998, more than 79 million Millennials are estimated to live in the U.S. today. And no surprise, about half are women.
    It’s already well-established that women make up about 85 percent of household purchase decisions. Time Magazine recently reported that women make up about 58 percent of all online retail purchases, 80 percent of health care decisions, and are taking over male-dominated categories like consumer electronics and automotive. It’s even spreading over to sports — a whopping 45 percent of all NFL fans today are female.

    But what really differentiates Millennial women from their generational counterparts?

    Stereotypes run the gamut, but here are a few truths you can rely upon when trying to understand this generation:

    They are digital natives and don’t consider new technology something to adopt. It just is.

    They are ethnically and religiously diverse — more so than any generation to come before them.

    They believe in transparency and candor.

    Here are five lessons marketers can learn from today’s young women.

    view full article | Add a comment

    via iMedia Connection: All Feed

Digital Curation – 10 June 2014

  • Des statistiques surprenantes sur les médias sociaux «
    Voilà près de 6 ans que j’ai ouvert ce blog pour parler des médias sociaux. Six années très intenses, car le sujet a pris une très grosse ampleur au fil des années. Ceci étant dit, à force d’avoir le nez dedans, on finit par développer une vision déformée de la réalité. Heureusement, en se donnant […] via

Digital Curation – 28 May 2014

Digital Curation – 15 May 2014

  • Are You Launching Sinking Websites?
    by Mike Moran

    When I was in Stockholm, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on display for all to see, with lots of explanations about the way it was built, what life was like back then, and many other interesting facts. But this is not your standard museum of history. Because the story of the Vasa has huge implications on the way we operate in business today, even the way we launch Web sites.

    You see, the Vasa had a rather short life. It was launched to great fanfare with a beautiful ceremony and sank 20 minutes later. Yeah, that was no typo.

    So, the question is, how could this colossal failure have happened?

    There was an investigation that followed, but no one was ever punished. You can read the whole story from the Wikipedia link above, but I have my own theory on why no one was punished. The king knew that it was his fault.

    Sweden was in the midst of a brutal war and they were doing anything they could to get the Vasa and other warships built and launched as rapidly as possible. The Vasa had a different design that hadn’t been tested and when it was run through some stabilization tests before launch, the results weren’t very good, but they were ignored because the king was adamant that the ship be sent into battle NOW.

    Instead, it went to the bottom of the Stockholm harbor as rapidly as possible.

    So, what are the lessons of the Vasa ship when it comes to our websites (or any digital marketing)?

    It is OK to experiment, but keep them small. Don’t "take a shot" with a complete web redesign without testing.

    You need a culture that listens when people say "stop." If people are afraid to call a showstopper or those calls are ignored by executives, disasters might occur.

    Don’t bet your results on a big change. Instead of a "Hail Mary" pass to save your business results, you are better off doing dozens of small changes that can each be individually undone, rather than one sweeping change from which there is no retreat.

    If your idea of improving your website is to wait for the next redesign, you might find that your site sinks into the harbor. Instead, aim for small improvements each day that are low-risk and easy to undo. That’s how you Do It Wrong Quickly. Otherwise, you are just doing it wrong.

    Originally posted on Biznology.

    Be sure and visit our small business news site.

    via Search Engine Guide : Small Business Search Marketing

Digital Curation – 8 April 2014

  • Google Announces Upgraded Schema Support | Understanding Google Places & Local Search
    Today on the Google webmaster blog Google has announced upgraded Schema support for additional phone types and detailed specific recommendations for using on location pages. From the post: Four types of phone numbers are currently supported: Customer service Technical support Billing support Bill payment For each phone number, you can also indicate if it […]

    Related posts:

    Google Local Announces Upgraded Phone Support

    Google Announces Full Support for Microformats in Local

    Local SEO: A Free Tool to Build GEO Sitemap and Compliant Files

    via Understanding Google Places & Local Search

Digital Curation – 21 March 2014

  • 5 myths about Web publishing, debunked | Digiday
    Ads at the top of the page are most valuable. Attention spans on mobile devices are gnat-sized. Increasingly, what you thought you knew about the Web is turning out to be untrue when held up to the scrutiny of real data.

    The post 5 myths about Web publishing, debunked appeared first on Digiday.

    via Digiday

  • How Google is disintermediating 'unoriginal' sports publications
    Google is displaying Google-produced March Madness scores and game times in its search results. While helpful for sports fans, the move threatens to decrease the amount of traffic Google drives to sports-based publications.

    The post How Google is shot-blocking SEO tactics for March Madness appeared first on Digiday.

    via Digiday

Digital Curation – 13 March 2014

  • Google Testing New Targeting Feature [THE BRIEF] – Business Insider
    Good morning, AdLand. Here’s what you need to know today:

    Google is testing a new advertising feature that allows brands to target people who have visited their websites via desktop with ads on mobile devices, and vice versa. Cross-device targeting is a major initiative at Google because people are constantly shifting between their mobile phones, tablets, and desktops, and the primary means of tracking web browsing, the cookie, has limited functionality on mobile.

    The Human Rights Campaign’s red equals sign (« = ») logo promoting same-sex marriage was named Best in Show at the SXSW Interactive awards. It also won for best social and digital campaign of the year.

    BBDO won agency of record duties for Wells Fargo, an account that DDB had previously held for nearly two decades. Here is a link to the « Wells Fargo Wagon » number from « The Music Man. »

    Adweek interviewed Mondelez executive and digital marketing evangelist B. Bonin Bough about Oreo’s 3D printing machine at SXSW.

    Liverpool-based web design and digital marketing agency Glow New Media made this cool graphic featuring Don Draper’s best quotes from Mad Men. The show’s seventh and final season begins Sunday, April 13.

    The management team of Wieden+Kennedy’s Shanghai office is leaving the agency, per AgencySpy.

    Time Warner Cable CEO Rob Marcus expressed confidence that regulators would approve his company’s proposed merger with Comcast. According to The Verge, Marcus told attendees of the Deutsche Bank Media, Internet & Telecom Conference that « the logic of the deal is so compelling. I really don’t see anything undermining that. »

    AgencySpy reports Sears has ended its relationship with Y&R after 10 years after moving its Kenmore Craftsman Diehard.

    Previously on Business Insider Advertising:

    Amazing Arnold Schwarzenegger Video Shows Him Crushing Things In His Tank

    Pinterest Will Begin To Fill Up With Paid Advertising As Early As Q4

    3 More Mysterious ‘Mad Men’ Photos Show Don Draper In An Airport

    Abercrombie Marketing To College Students Could Lure High School Customers

    That Beautiful Video Of Strangers Kissing Is Actually … A Clothing Ad

    Twitter Appears To Be Fighting A Massive Botnet, Possibly Involving Millions Of Accounts

    Join the conversation about this story »


    via Tech

Digital Curation – 6 February 2014

  • Yahoo's Throwing in the Towel on Mobile Banner Ads | Digiday
    The effectiveness of banner ads has long been a point of contention in the ad industry, and the debate has only heightened as consumption has transitioned from desktops to smartphones. Reports that consumers find mobile ads more interruptive than TV ads and that mobile banner clicks are mostly due to finger obesity (and not purchase intent) have implied that there simply isn’t enough room on smartphones to serve display ads that don’t ruin the user experience. The answer for many platforms, especially social media ones, has been to create ad products that seamlessly blend into the vertical scrolling experience. Now, Yahoo is trying to replicate social media’s mobile successes.

    The post Yahoo’s Throwing in the Towel on Mobile Banner Ads appeared first on Digiday.

    via Digiday

Digital Curation – 10 January 2014

  • Object moved
    In France, consumers with smartphones and tablets buy online more often than those without mobiles devices, and more than one-third of those users look for product information on their phones at least once a week, according to research. via eMarketer Articles and Newsroom Posts

Digital Curation – 9 January 2014

  • The Webpage is Dying | Digiday
    A growing number of publisher sites are now shunning the concept of finite "pages" as vehicles with which to serve content, opting instead to do so with seamless, often endless feeds and streams. The concept of a page, which is largely a hangover from the world of print media, suddenly seems outdated and archaic in a digital world.

    The post The Webpage is Dying appeared first on Digiday.

    via Digiday

Digital Curation – 3 January 2014

  • Always On Real-Time Access » Mobile Predictions 2014
    Mobile Predictions 2014 Download First things first. From all of us at Chetan Sharma Consulting, we wish you and yours a very happy, healthy, and prosperous 2014. My thanks to all who participated in our 2014 Mobile Predictions Annual Survey. It gives our community an insider’s view of the trends and predictions for the New Year. 2013 [...] via Always On Real-Time Access

Digital Media, Social, Mobile & SEO